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I’ve been thinking a lot about voice lately. I mentioned last month that I used to do some copywriting back in the day. While I didn’t love  writing marketing and salesy content, I can say one thing copywriting taught me is how to match voice. What many people don’t realize is that copywriting requires quite a bit of research. Not only do you have to learn what a company or brand offers, but you also have to dig into their preexisting content so that what you write actually s

Many, many moons ago, I used to write. I wrote poetry and plays and short stories and all of the fun things I could think of. Then, I started copywriting and ghostwriting, and writing just for fun slowly became a thing of the past. Now, I get to work with writers and help them tell their stories in the best way possible. But somewhere along the way, I realized I got away from my own writing. And my definition of "writing for fun" looks a lot different now...actually my whole